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Messaging that only ever reaches the people who said yes to it.

A fee reminder, a result-day note, a meeting invite — sent to a segment, on a channel they consented to, with everyone who opted out held back without exception. Consent is the rule, and suppression is shown, not hidden.

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What a send looks like

Two numbers on every campaign

An illustrative set — real campaigns load behind the same shape. Each card shows who consented and was reached, and who was suppressed and held back, so the cost of consent is always visible.

Document checklistsms
Coaching evening section · Sent
141
consented · reached
6
suppressed · held back
Parent-teacher meet invitesms
Coaching evening section · Sent
132
consented · reached
31
suppressed · held back
Document checklistwhatsapp
Coaching evening section · Draft
345
consented · reached
14
suppressed · held back
Fee-reminder (gentle)sms
Admission-enquiry list · Scheduled
255
consented · reached
33
suppressed · held back
How campaigns stay honest

The rules a broadcast obeys

·
Consent per channel. A guardian who said yes to WhatsApp but not SMS hears from one and not the other. Consent is tracked per channel, not assumed across all of them.
·
Suppression is absolute. Opt-outs, quiet hours and the already-messaged are held back every time — no campaign can override a suppression, and the held-back count is shown on the card.
·
Honest templates. On WhatsApp and SMS, only approved templates send, and if one is rejected mid-campaign the send pauses rather than forcing a message through the wrong way.
·
No bought lists. A campaign reaches people who chose to hear from this school. There is no contact list to import from outside and no way to message a stranger.

Read how we hold a conversation private

Consent records, retention windows and conversation privacy are written plainly on the privacy page.

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